Michael A. Zakkour is a principal at the global business consulting firm Tompkins Intl. where he heads the “China/APAC Group”. He has more than 15 years experience in international market strategy and implementation, primarily in China and Asia. He has assisted more than 250 multinational and SME companies in their assessment of opportunities in China and their resultant entry and growth strategies and implementation, including some of the biggest names in retail, consumer products, technology, fashion and luxury. Michael is currently writing a book about China’s consumer market and the brands who are succeeding in it. The book will be published by J. Wiley and Sons in May, 2014.
Prior to joining Tompkins he was managing director of China BrightStar, LLC, a leading China-focused strategy consulting firm and before that was Vice President of Beijing-Gongmei, a Beijing based manufacturing conglomerate. Before his career in international business, he spent eight years working in the internet and technology marketing worlds for Microsoft among others.

International Business Strategies

This course is designed to prepare raising entrepreneurs and professionals an in-depth understanding of business in China and international business strategies. The lecture will cover business establishment procedure, legal system, funding, organization and governance in China; global potential markets identification, entry strategy determination, marketing and management in an international business.

Business in China- Establishing a business in China: legal system in China. Sectors open to foreign investment. Forms of business establishment, funding, organisation and governance. Establishment procedures. 
International Business Strategies-Identify potential markets globally, choose best market for you, how to compete, determine appropriate entry strategy, marketing and management. Issues on legal systems, culture and ethics.